WARRING WITH TROLLS, part 3
"To live is to war with trolls." --Ibsen While researching the upcoming book on illustrator Bernie Fuchs, I was amused by the imitators who seemed to encircle his ankles wherever he went. Fuchs' illustration for Cointreau... ... was copied by illustrators as far away as Korea: I love how this imitator re-purposed Fuchs' line for the woman's hair into a dotted coupon line. The thefts became so blatant that Advertising Age magazine sponsored a competition challenging readers to send in ads that copied the Cointreau ad. Fuchs never did anything about it, just moved on to a different approach. He got a lot of attention with this bold new illustration for McCalls in 1964: Among the artists "influenced" by Fuchs' picture was Aldo Luongo, who painted the following version and sold it as a limited edition print, advertised heavily in fine art magazines: When Fuchs changed directions, painting with a series of thin acrylic washes... Fuchs ...illustr...