BERNIE FUCHS
In 1958, a staff artist worked patiently in a back room at the famed Cooper Studio in New York, retouching the Pepsi Cola logo on a stack of illustrations. He came to an illustration by a new, unknown artist and stopped dead in his tracks. Illustrator Murray Tinkelman, who also worked at Coopers, remembers receiving the call: "Hey Murray, come take a look at this." Tinkelman went over to see the new picture. "It was gorgeous" he recalls. The two decided to call in the superstars of Cooper Studios, Joe Bowler and Coby Whitmore . Bowler and Whitmore arrived together to inspect the new painting. Whitmore was "speechless." Bowler said, " I don't know who the hell did this, but the business is never going to be the same ." Bowler was right. Young Bernie Fuchs arrived in New York and quickly set the field on fire. By the time he was 30, the Artists Guild of New York had voted him "Artist of the Year"-- an unprecedented achievement. His...